When you think of retail stores decorating for Christmas, you are likely filled with images of the window displays lining Fifth Avenue and major shopping malls that transform their atrium into a winter wonderland. But what about your retail business? What can holiday decor really do for you?
A lot more than you may realize…
According to the National Retail Federation, the 2022 Thanksgiving / Black Friday shopping weekend broke records with 196.7 million consumers and the holiday season overall saw a very healthy increase over prior years. With such crowded marketplace, your business needs to stand out. While professional window displays, festive endcaps and Santa photo opps may not be cheap, they are effective tools for increasing a store’s revenue during the competitive holiday season. Here are three simple ways that your restaurant or retail business can benefit from having a holiday display professionally designed and installed.
Increase Foot Traffic During The HolidaysPeople simply love looking at Christmas lights and other holiday decorations. It is the reason why crowds gather in front of all those window displays in NYC or why people pay by the carload to drive through a light show in what is normally an empty field they would try to avoid. Customers are drawn to holiday displays and have a higher likelihood of browsing, and potentially making a purchase, in a store that is decorated. Customers also spend more time at decorated businesses. Just as casinos keep people playing with free drinks, you can keep people browsing with a beautifully decorated, festive atmosphere.
Get Some Extra Publicity with Holiday DecorationsWhen pictures or videos of your store’s holiday display are shared to social media, that is free publicity for your business. When someone tells a friend about the amazing Christmas décor they saw in your restaurant or writes a review on Yelp talking about the festive decor, that’s more word-of-mouth advertising. You may even get lucky and have your place can end up on a local list of top holiday destinations to visit. Christmas decorations can turn a visit to your business into an experience, and if done right, people will want to share that experience with others.
Christmas Decor and the Pursuit of HAPPINESS
Did you know that major retailers hire psychiatrists to analyze customer emotions to better study their shopping habits? Customers in a good mood are likely to spend more money and be more patient when it comes to long lines. Happier customers also tend to shop longer and forgive potential service issues.
Luckily, Christmas Decorations (as well as holiday music and films) have been proven to positively affect dopamine levels in people enjoying them. This means Christmas decorations can literally create a more positive environment, which results in happier customers that will spend more, shop longer and be nicer to your employees.
Transform your retail business into a winter wonderland today!